However, just mass messaging without a plan in place can lead to trouble. Accounts can be flagged by WhatsApp and be banned or face some limitations that you may need to overcome. Hence, you will need to know how to send bulk messages effectively.

Thus, in this blog, you will learn all the details regarding WhatsApp bulk messaging such as the different ways to send such messages, best practices, how not to get banned, and more.

What is WhatsApp Bulk Message?

WhatsApp Bulk Message is a powerful way to market your products and utilize promotions to create customer engagement. It’s a great way to engage and communicate with the audience efficiently and cost-effectively.

The real value of WhatsApp mass messages is that it saves you the trouble of messaging each customer individually, saving precious time and resources. This way, it also lets your business focus on creating or improving marketing strategies, promotions, etc. 

Why Do Companies Send Bulk Messages on WhatsApp?

Being able to send mass messages on WhatsApp helps businesses engage better with their audience and drive conversion rates. Benefits are many when an organization can send mass messages on the most popular messaging app in the world.

Here are some of the reasons why businesses send broadcasts on WhatsApp:

Reach Multiple Contacts at Once – Every business wants its marketing and promotional messages to reach a wider audience simultaneously. WhatsApp enables these features, resulting in better customer engagement.

Instantly Sending Mass Messages – On WhatsApp, broadcast messages are delivered instantly and provide one-to-one conversations with customers. This makes mass messaging ideal for quick and immediate marketing communications about your business.

Personalized Communication – Messages delivered on WhatsApp have excellent open rates which stand as high as 98%. This happens because the platform enables engagement on a personal level and customers love personalized engagement. Leaning on that as a business is extremely important.

Excellent Marketing Platform – Sending out mass messages on WhatsApp about discounts, offers, etc, is an excellent form of marketing considering the large audience the platform has. Thus, marketing efforts on WhatsApp are always high value for a business.

Better Response Rates – WhatsApp is a wonderful platform that offers higher open and response rates for messages, way more than SMS and emails. With a higher open rate, customers are more likely to respond to your messages, thus showing interest in your products and services.

Use of Diverse Content Formats – WhatsApp supports a wide variety of content formats, including texts, images, videos, voice, PDF, GIFs, documents, and so on. This is why businesses can achieve enhanced communication and engagement with their audience having different needs and preferences.

Bulk Messaging on WhatsApp: A Step-by-Step Guide

Businesses send broadcasts on WhatsApp to market on the biggest messaging platform currently available. Through mass messages, businesses can do widespread marketing, spreading information on all their products, offers, discounts, etc.

For businesses, there are two ways to send mass messages on WhatsApp:

1. Using WhatsApp Business App

2. Using WhatsApp Business API

Sending Bulk Messages Using the WhatsApp Business App

WhatsApp Business App is a free solution that provides a decent way of doing bulk messaging. Here is how you can do that (ignore steps 1-3 if you already have a business profile set up on the Business App):

Step 1 – Download and install WhatsApp Business app

Step 2 – You need to set up your WhatsApp Business account. For that, you must agree to the terms of the app’s usage. The app will ask you to register with your business phone number. A quick verification will follow and then, you’re good to go.

Step 3 – Once the verification is complete, you can set up your business profile on the app. For that, you will need to fill in the relevant details about your business, including your business name, address, logo, and URL.

Step 4 – Open up the App and go to “chats”. You can find ‘Broadcast lists’ right above your most recent conversation. You can create a new broadcast list and add contacts to finalize it.

Step 5 – You can now send any message to the broadcast list.

Using WhatsApp Business API to Send Mass Messages

On the other hand, WhatsApp Business API is more robust but requires the use of a third-party service. Also, you will need a verified Meta Business Account to use the API. Through that, you can send all of your messages to all your customers or users that have opted-in to your promotions. REVE Chat is one such solution that will allow you to send bulk messages with ease.

Thus, here are the steps to send mass messages on WhatsApp using our product –
Step 1 – Integrate your WhatsApp Business Account in the app. A pop-up will direct you to the Meta Business Page.

Step 2 – Click the Get Started button in the Meta Business Page and fill out all your business information as needed.

Step 3 – Create or select your WhatsApp Business Profile through which you want to operate. To create, fill out some details and verify your WhatsApp number that you will use. Now you have connected your WhatsApp Business Account and our service.

Step 4 – Go to the “Contacts” tab and import the contacts you want to use as shown below. Ensure the file you import is in CSV format.

Step 5 – Now, you can create a new Segment in the “Contact Tab”. Click the “+ Add” button on Segments and fill out all the details and add conditions/attributes as needed

Step 6 – Go to the “Campaign” tab and click the “Create Campaign” button on the top right.

Step 7 – Fill out all the details on the new pop-up and select the segment you created previously.

Step 8 – Create a template for your campaign as shown in the image below. Once filling up the information, our app will allow you to customize your message template as much as you wish to. Alternatively, you can also use a template available to do by selecting one as per the image above. 

Step 9 – After confirming a template and segment, choose whether to schedule or immediately send messages and confirm details. Messages will be sent immediately or instantly at the time which you set up.

Why Use WhatsApp Business API for Bulk Messaging?

While both options allow you to send bulk messages, there are some key differences. When you analyze those differences, it becomes apparent as to why a business should use WhatsApp Business Platform instead of Business App.

Here are some reasons why you should use the API through REVE Chat rather than the Business App.

Bulk Messaging to Unlimited Contacts

For WhatsApp Business App, you are limited to 256 contacts per broadcast list. That is not the case for the API, as you can send to as many contacts as you want through our app.

All you have to do is create new segments fulfilling your target audience criteria and send mass messages to those contacts through a WhatsApp Campaign.

Thus, one option offers messaging to 1000s of contacts while the other only offers 256. It’s not a contest as to why you should use a solution like ours rather than the Business App.

Enhanced Customer Segmentation

WhatsApp Business App does not let you really sort through your contacts. To sort there, you have to do that manually with information you have. This is quite tedious and a hassle to be honest.

Alternatively, our solution will allow you to sort through all the contacts you have and create segments through location, preferences, time zone, and whatever other conditions and attributes you may need.

This makes it easier for your business to target the right audience for your promotions. The API lets you do that through the use of our WhatsApp campaign system.

Template Customization

The template that you can use for your bulk messages in the WhatsApp Business App is quite basic. You can only put in images, links, files, or video for those formats. Furthermore, they don’t look that appealing in most cases.

On the other hand, our product allows you extensive customization options, allowing you to add buttons for more interactions, better visual adjustments, and a lot more.

In this front, if you want more appealing messages, using WhatsApp Business Platform is the way to go.

Use of Automation

The Business App provides no automation while services using WhatsApp Business API allow you to automate certain parts of your messaging system. For example, our AI-powered service allows you to integrate a Chatbot with your Business Account and also provides quick replies to customers.

Not to mention, you can schedule messages to be sent automatically at a specific time and date through Campaigns.

With fast replies, better customer support, and automation doing the tedious work for you, a business should use an AI Chatbot or automation to help you with your endeavors.

Detailed Analytics

Through the Business App, the collection of data is quite limited as you would need your customers to add your account number to even see some of those statistics.

On the flip side, utilizing the API through REVE Chat provides a more in-depth look into the analytics of your campaign. It will show you the number of messages successfully delivered, read, and more.

That way you can use these statistics to improve your marketing and messaging techniques and get better results in the process.

How to Send WhatsApp Bulk Messages Without Getting Banned?

While using bulk messaging on WhatsApp is great for business, there is a small problem with that. In some instances, these mass messages are flagged as spam and WhatsApp may ban or limit your account due to that. So, it is paramount to avoid this issue from occurring.

Here is how you can avoid getting banned while you send bulk messages on WhatsApp:

1. Collect and Send to Opted-In Users: As a business, you should always collect opt-ins before sending customers promotional messages. That way, you can limit your messages being labeled as spam and send them to only opted-in users, who are interested in your products.
2. Making Messages More Engaging: Another way to stop being labeled as spam is to make messages more personalized. That way, the messages don’t come off as spammy and instead appeal to the customer’s needs and preferences.
3. Following WhatsApp Bulk Messaging Guidelines: WhatsApp has some rules regarding bulk messaging. They are usually how many messages you can send per day, format of messages, and so on. Following WhatsApp’s guidelines to mass messages can reduce your chances of getting banned significantly.
4. Adding an Unsubscribe or Opt-Out Option: Opt-ins reduce your chance of getting banned and so do opt-outs. It provides a way for users to unsubscribe to your messages instead of blocking your account or reporting it, thus reducing the chance of getting banned.

Best Practices of Sending WhatsApp Mass Messages

When it comes to sending WhatsApp bulk messages, there are some best practices you can follow other than the usual user consent and segmentation implementations. They are as follows.

Be Concise with Messaging

Concise and easy-to-understand messages drive more engagement and conversions. Nobody likes reading lengthy messages full of technical jargon and obtuse terms. Make sure the key points of your message are easily understood so that the audience retains the essence of the message.

Using Call-To-Action

Adding CTA buttons or prompts to a message can significantly improve engagement. This allows customers to directly go to the link, video, or other resources provided through mass messages. Ensuring the CTA is clear can go leaps and bounds with customer engagement.

Sending A Variety of Messages

Do not just send promotions in bulk and consider utilizing tips, tutorials of products, or visual content to convey a variety of information to a customer. That reduces the purpose of spam and also adds value for a customer and keeps them engaged to your WhatsApp campaign.

Timing Your Bulk Messages

The chances of engagement are higher when you send messages at the right times or when users are more likely to be receptive to your messages. Don’t make the mistake of sending messages early morning or late at night as these times are not helpful for engagement.

Message Testing

Messaging is prone to silly mistakes. Errors can happen in various ways, be it related to the format, content, typos, etc. Testing out messages before you send them can greatly minimize those basic mistakes.

Analyze Bulk Message Performance

A regular analysis of how your messages is performing against key metrics is key to improving engagement and gaining valuable insights. Make sure you track metrics such as open rates and click-through rates of your messages to check if they are working fine. Such an analysis is also essential for identifying areas of improvement for future messages. Below is an example of how you can analyze performances of your campaigns. 

Final Thoughts

Sending bulk messages on WhatsApp is a wonderful way to connect with a large audience quickly and achieve great marketing results. With REVE Chat, you find a reliable third-party service provider to send mass messages efficiently. You can trust our tools and expertise to get the most out of the WhatsApp channel.

So, sign up now and see how our engagement tools can help your bulk messages on WhatsApp.

WhatsApp broadcast messages reach out to a wider audience while maintaining privacy and having one-to-one conversations with your customers for personalized support.

Thus, let’s walk through the whats, whys, and hows of WhatsApp Broadcast Message and other details that you should know.

What is WhatsApp Broadcast Message?

Simply speaking, a WhatsApp broadcast message acts as an announcement or advertisement about offers, promotions, discounts, and such that are being promoted by your business. For example, your business would use WhatsApp broadcast messaging if it was doing a Christmas sale and you would like a wider audience to know about the discounts on your products.

Hence, broadcasting your messages on WhatsApp can be a very powerful tool to advertise your business offerings. Having said that, let’s transition to why your business should use WhatsApp broadcast message.

Why Should Businesses Use WhatsApp Broadcast Message?

There are a lot of benefits and advantages to using WhatsApp Broadcast Message for your business. They are as follows:

• More Scalable: Using a WhatsApp broadcast message allows you to add the number of contacts you want to send messages through broadcast lists or campaigns. That way, you can send messages in bulk to your customers easily.
• Personalized Mass Messaging: All messages you send using the WhatsApp broadcast system look like personal messages, curated for a segment of your customers. Not to mention, you can send these messages in bulk using broadcast lists.
• Better User Segmentation: Using broadcast lists, you can send different kinds of messages for each customer group that you have outlined for your business. This requires a good amount of research to identify different target groups for your business.
• Privacy ensured: Normally, messaging a number of people requires the use of groups where everyone’s privacy is not guaranteed. In contrast, using a WhatsApp broadcast message, any user’s privacy is ensured as no one else is aware of who else received a memo about your promotions.
• Message Tracking: Through various methods, you can track the delivery of messages, how many people have viewed them, and so on. That way, you can analyze your hit rate in terms of a campaign and optimize accordingly.

How To Send WhatsApp Broadcast Message Using the WhatsApp Business App?

Using WhatsApp Business App (which is free), you can send a WhatsApp broadcast message to your clients. To send messages, you need to follow the following steps.

Step 1: Ensuring Customer Opt-In

One of the best practices for sending messages to users is to ensure they give their okay to your brand messages. This can be collected through prior conversations or prompts. That way you know which users are open to receiving offers, promotions, and other information from you before you create a broadcast list. 

Step 2: Creating a Broadcast List

Once you have identified the users you want to send the messages to, it’s time to create a broadcast list. Here is how you can do that.

• Open WhatsApp on your device.
• Tap on the “Chats” tab
• Tap on the menu next to the three dots in the top right corner
• Select “New Broadcast”
• Choose the contacts you want to add to your list
• Tap on the “Create” button
• You can give your broadcast list a name
• Finalize your list by tapping on the “Create” button again

Using this process, you can create multiple broadcast lists to target certain user groups for specific offers or promotions.

To Note: A broadcast list can have at most 256 contacts.

Step 3: Sending the Broadcast Messages

Now, you can send the broadcast messages by selecting the list you want to send to. The recipients will receive it as a personal message, which promotes one-to-one communication. Also, they will not know if any other users have received the same message directly, allowing discretion for both users and businesses.

Limitations of Sending WhatsApp Broadcast Message Using the WhatsApp Business App

While the process of sending a WhatsApp broadcast message is easy with the WhatsApp Business App, it comes with some limitations. For some, the limitations may seem inconsequential but they can prove significant as you scale up your business.

1. Only For Small Businesses

Given that broadcast lists are limited to 256 contacts, you can send to that number of users at a time. This is great for smaller shops like grocery stores or local bakeries, but not for businesses that are looking to scale big and beyond 200+ customers.

2. Manual Broadcast List Creations

As we mentioned the process earlier, you have to select the contacts to add to a broadcast list. All contacts have to be entered or selected manually for the broadcast list and cannot be imported.

This can be very tedious as your business keeps growing and you have multiple broadcast lists and hundreds of customers to send messages to.

3. Lack of User Segmentation Options

User segmentation options are lacking as the WhatsApp broadcast list creation is very barebones. This restricts businesses from creating proper user segmentation and identifying target groups for your business.

Without being able to sort through users, it becomes hard for a business to scale their business properly in the long run.

4. Restricted Formatting and Contact

The formatting and contacting system has to adhere to what WhatsApp is capable of with the Business App. Thus, there are some limitations in how you can portray or frame your messages to users. The basic template can only hold images, photos, videos, or links but it’s not really interactive.

No buttons can be used and you cannot even customize the looks of your promotion. This can be a huge turn-off for customers as they might feel like you are not giving enough effort, thus harming your business.

5. The Number May Be Labeled As Spam

This is a bigger issue than it may seem. Since your messages sent to users are personal ones, you can be reported for spam and WhatsApp could take action against your number. So even if you are using their Business App, WhatsApp could restrict or ban you if you receive enough reports from users.

6. Limited Message Tracking

The WhatsApp Business App analytics system is very limited and does not provide you with a lot of data. Also, if the user you are sending to has not added you to your contacts, that will not show up as delivered. So, there are a lot of drawbacks in terms of analytics when using WhatsApp Business App for mass messaging.

7. No Scheduling Feature

You can’t put off broadcasts for later with the WhatsApp Business App. This means messages are sent the moment you click the send button. It can be a little inconvenient as you might want to target customers at a specific time or date but unfortunately, WhatsApp Business App does not have this functionality.

8. No Automation Options

With WhatsApp Business App, there is no way to integrate Chatbots or use any automation techniques for broadcasting messages. Having automation really simplifies things for you and allows you to do all sorts of functions.

Not to mention, having a Chatbot integrated means that customers get better support and quicker replies. Hence, having automation options can make a huge difference for your business.

Overcoming Limitations of WhatsApp Broadcast Message with WhatsApp Business API

While these limitations can be a turn-off for you, fortunately, there are alternatives for broadcasting WhatsApp messages through the use of the Business API. Using the API has some initial setup that you have to go through. However, it comes with very few limitations and a lot of features and benefits for your business.

To use the WhatsApp Business API, you will need a Meta and WhatsApp Business Account and need to use a third-party service solution like REVE Chat. These tools allow you to automate and simplify your WhatsApp Broadcast Message and make them more interactive with different elements being added into the mix. Also, you will need users to opt-in to your campaigns via actions on your website or other pages.

Here is how using a solution like REVE Chat allows you to do that.

Infinite Scalability

Using REVE Chat, you don’t have a limit of 256 contacts, you can actually message as many users as you want. Through an import system, you can add as many contacts as you want and message them based on the segments you have created for yourself. To import, you will need an Excel file that contains all the contact information.

To start this process, you need to click the “+ Import” option as shown in the image below, and then upload the Excel file with all the details.

After uploading the file, you will need to add attributes to all the information that is being added as shown below.

Alternatively, you can also add individual contacts manually. All you have to do is click the “+ Add Contact” button and fill out all the necessary details like Name, Phone Number, Email, etc.

This way, you can add as many contacts as you want. Furthermore, it allows you to scale your business infinitely and send messages to any user you feel fits your promotions, new products, and the like.

Improved Campaign System

A WhatsApp broadcast message can be made using a Campaign. The system allows you to add as many contacts to it and has different parameters and attributes for it. Not to mention, you can run as many campaigns as you want with REVE Chat.

To create a campaign, you first click the megaphone icon on the bottom left of the image below.

This allows you to go to a tab that shows the “+ New Campaign” option on the top right. After clicking that, you need to fill up the details as shown below.

This includes the Campaign Name, channel to use it on (WhatsApp by default), WhatsApp Business Number, and Message Template with an option to create a new one. Target Audience where you can create or use a segment. Also, a scheduling system is available if you need the messages to deploy later.

The pop-up will also show you a preview of how your message template looks like. 

Better User Segmentation

With REVE Chat, you can segment users better by using conditions and sort contacts based off of those requirements. To add segments, you can just click the “+ Add” button and start creating one.

Next, you have to give the segment a name and set conditions and attributes to sort your contact list as shown below.

To set conditions, you have to first start with an attribute such as location, different phone users, and so on. An example is shown below.

You also select a condition that will be compared to the Type Value you put in. For example, if you type in “USA” and select Equals as the condition, it will show the users in your contact list that live in the US. 

Also, you can have multiple conditions where both or either condition are factored into the sorting as shown below.

With such an advanced segmentation system, you can create customer groups for the future and utilize them for different campaigns. That way, you can do efficient targeting with better lead generation and payoffs.

Customized Templates

Through the use of custom templates, you can align and construct your messages in an interactive way and send them to users. This makes a better impression on the customers and generates more leads. To create a template, you can see the image below as a reference point.

You need to enter a name, which channel you want to use it for (which is WhatsApp in this case), your Business Number, and the category you want your template to be on. The category option is customizable along with everything you might need to create a brand new template.

Whether it be alignment, how the messages look, headers and footers, adding action buttons, and many more. To learn more about our template building, please visit our documentation on it as it guides you through all the various options and features REVE Chat has to offer.

Cannot Be Labeled as Spam

Since users are opting in for your campaigns, your account will not be flagged as spam any longer. Not only are interested parties coming to you, but you are also sending your messages to the users who have already subscribed to your newsletter or promotions. Overall, this increases transparency between businesses and customers and decreases the likelihood of your broadcasts being regarded as scams.

Robust Analytics

Through the use of REVE Chat, you can get better analytics and data. As users have already opted-in to your WhatsApp broadcast message, you can track how many messages have been delivered, read, replied to, or have failed to reach the customer. This can be viewed in Campaign Details as shown below.

That way, you can check how well your campaigns are working and whether you need to make adjustments for future promotions.

Automation Capabilities

Using REVE Chat’s many integration options, you can integrate a Chatbot with your WhatsApp Business account. This allows quick replies, fast queries, and better customer support. Not to mention, all the information is now at the tip of the customer’s fingers.

Also, you can schedule campaigns at a specific time or date, which allows for the maximization of a campaign for your needs. With a better contact importing option, Chatbot integration, and more, REVE Chat allows your business to automate the tedious work and focus on improvement and growth.

Conclusion

WhatsApp broadcast message is an excellent way to reach out to a massive number of users. While WhatsApp Business App has its limitations, it has a lot of benefits for smaller businesses.

However, when you consider scalability and automation, the use of a third-party service provider is necessary and REVE Chat is here to help you with that.

With our robust automation tools, excellent campaign creation, and extensive user segmentation, you can customize promotions and offers through unique templates and wow your users.

So sign up for REVE Chat right now and see for yourself how beneficial we can be for your WhatsApp broadcast messaging campaign.

Sure, you will have to spend a little more but think of all the extra work that you can avoid. WhatsApp marketing platforms do it all now, whether it be automation, customer support, API integrations, and so on.

The world has advanced, and WhatsApp marketing tools are getting better and better every day. However, that makes it quite hard to pick the right tool for you.

In this blog, we answer this question by listing the 10 best WhatsApp marketing tools and help you decide why you should use one.
But first, let’s briefly discuss WhatsApp marketing and the benefits of using a tool for it.

What is WhatsApp Marketing and the Benefits of Using a Tool

WhatsApp marketing is the process of using WhatsApp to reach out to current or prospective customers to avail of your products or services. This process is widespread on the platform now as businesses are taking advantage of the capabilities that WhatsApp has to offer. There are plenty of benefits to using WhatsApp marketing.

However, considering WhatsApp’s vast user base, it is daunting to do everything manually. Thus, many business managers use tools to simplify this process. These tools allow us to automate everything, ranging from mass messaging to customer support.

Hence, there are a lot of benefits to using a tool, and below are some of the key ones

• Streamlining marketing operations: utilizing automation, campaign management, and bulk messaging simplifies marketing operations on WhatsApp.
• Scalability of marketing efforts: allows you to reach more customers easily with personalized messages, ads, and more.
• Automated features and capabilities: allows you to automate customer support, bulk messaging, inbox management, etc.
• Analytics and data availability: tools give you advanced data like open rate, delivery rate, response time, and more to optimize your marketing strategy.

The aspects mentioned above provide a lot of data and information that can be used to improve and create a proper WhatsApp marketing strategy. Having said that, let’s move on to the best WhatsApp marketing tools.

How to Choose the Right WhatsApp Marketing Software for Your Business?

Choosing the right WhatsApp marketing tool will differ from business to business. Usually, you will want a tool that complements your business or adds something to your venture that you lack. Thus, here are some general guidelines for choosing the right tool for your WhatsApp marketing strategy.

1. Choose a software that aligns with your business needs

Every business has its own needs when it comes to picking a tool and platform for its marketing strategy. For example, E-commerce businesses want better integrations with stores and setting up catalogs, while banks and other financial institutions require customer support and mass messaging.

Thus, choosing a tool is all about analyzing what your business needs and then selecting a software accordingly.

2. Analyze the features and efficiency of the tool

Similar to the previous point, the software you pick for your platform should have the right features and must provide what you want in spades. That also means that the price for the tool should fit whatever the software offers you.

3. Check on the security and ‘ease of use’ aspects

Security and usability should be important factors when deciding on a tool. You will definitely want your and your customer’s data to be secure and the software to be easy to navigate.

10 Best WhatsApp Marketing Tool to Drive Growth for Your Business

WhatsApp marketing tools are one of the best ways to offer excellent services to customers while improving your business and driving sales.

The table below shows our ten best WhatsApp marketing tools you can invest in for your business.

Following this table is a more elaborate description of why you should take these individual tools.

1. REVE Chat

REVE Chat is an omnichannel marketing and customer support tool for E-commerce, telecommunication, and financial businesses. Our trademark features are for customer engagement, with personalized mass messaging capabilities that converge to one single inbox.

Our chatbot is powered by Brain AI, which offers quick replies to customers and seamless human handover to deal with complex problems. Furthermore, our live chat, in combination with a chatbot, provides the best customer service you will find.

The chatbot works 24/7 and requires no technical knowledge to get into working condition. You can customize the bot to fit all your business’s needs.

REVE Chat provides all of these for WhatsApp, enabling your business to scale. It allows live chat + chatbot to handle customer support while sending out personalized messages in bulk.

What is REVE Chat Best For?

• Telecommunication, financial, and E-commerce businesses
• Seamless customer experience
• No coding is required to set up the chatbot
• AI-powered chatbot with seamless human handover
• Secure and bulk messaging capabilities
• All messages under one inbox
• Co-browsing
• Both voice and video chat available for customer support
• Great API integration system
• Advanced analytics available for marketing strategy optimization

Pros

• Allows up to 99 agents
• Seamless multi-language customer support
• Clean UI and API integrations
• No extra cost for bulk messaging

Cons

• No WhatsApp flow is available
• No catalog option to sell products

Price

• Standard: $50 per month
• Advanced: $154 per month
• Enterprise: $443 per month
• Custom: contact for details

2. WATI

Next is WATI, a platform that offers WhatsApp business API integration with personalized communications. WATI excels at sending bulk messages and offering quick and automated replies to customers.

They also have a no-code chatbot that can automate messages for campaigns, events, and other purposes and personalize them for customers.

What is WATI Best For?

• For all businesses
• No code chatbot
• Bulk message sending (unlimited)
• Great integration system
• Both marketing and customer support capabilities
• Shared team inbox

Pros

• Pricing per conversation
• No per message charges
• Instant auto-replies
• Extensive API integrations

Cons

• Can be very pricey based on usage and consumption
• Tricky onboarding process

Price

• Growth: $49 per month
• Pro: $99 per month
• Business: $299 per month

All of these prices have additional localized charges for conversations.

3. AiSensy

Next up is AiSensy, a complete WhatsApp engagement platform designed to provide customer support and sell products on WhatsApp using catalog. Like most customer support systems, it has a multi-agent live chat and a chatbot builder to build tools for 24/7 service.

What is AiSensy Best For?

• Customer service for all business
• Unlimited agent logins
• Excellent broadcasting and customer segmentation system
• Marketplace integrations
• Shared team inbox
• Robust campaign manager

Pros

• Multi-language customer support
• Easy to use
• Free version available

Cons

• Price varies based on the region
• Few features available

Price

• Free: $0 (with limited functionality)
• Basic: $20 per month
• Pro: $45 per month
• Business: Contact with AiSensy sales

All of these above come with 1000 free service conversations per month with an option to buy for more.

4. Growby

Growby is a WhatsApp marketing solution that has been around for a while. They specialize in sending bulk messages to customers while personalizing them in the process. This leads to good interactions and streamlined communications and casts a huge net on potential customers.

What is Growby Best For?

• Medium and above size businesses
• Bulk messaging
• Efficient communication through templates
• Analytics to monitor performance
• Offers chatbot flow builder and integration

Pros

• Streamlined communication system
• Can reach a wide audience easily
• Personalized interactions
• Automating repetitive tasks

Cons

• There is a learning curve
• Limited customization
• Only one agent for most packages

Price

• Basic: $109 per year
• Standard: $129 per year
• Professional: $189 per year
• Enterprise: $279 per year

These prices have no pricing per month options.

5. Brevo

While Brevo does not have a lot of different features for WhatsApp integrations, it makes up for it with its ability to reach customers. You can use Brevo to send the right messages at the right time and enhance your sales. Key features include:

What is Brevo Best For?

• Suitable for all businesses
• Bulk message sender
• Personalised messages to consumers
• CRM tracking
• Single inbox
• Unlimited conversations
• Multi-platform

Pros

• Extremely active customer support
• CRM tracking
• Free version

Cons

• Custom options can be expensive
• Few features

Price

• Free: $0 per month (with limits and brevo logo attached)
• Starter: $9 per month
• Pro: $18 per month
• Enterprise: contact Brevo

There are add-on options available for higher limits and usages based on their pricing table.

6. Doubletick

With DoubleTick, you can send bulk broadcasts to customers, share products and catalogs, and acquire analytics to improve your business. Also, you can do proper customer segmentation by using as many tags or attributes as you want.

Here are the key features of DoubleTick

What is DoubleTick Best For?

• E-commerce or product-selling-based businesses
• Bulk broadcasts and imports
• AI chatbots
• Great customer segmentation process
• Can be accessed via the web or phone

Pros

• Multi-language support
• Easy to use with customer segmentation
• Catalog system for sales

Cons

• Paid packages are costly
• Features are missing or have issues

Price

• Starter: $141.58 per month
• Pro: $217.8 per month
• Enterprise: contact DoubleTick

All of the packages are billed yearly, and additional options are available.

7. Infobip

Like many other tools on this list, Infobip offers omnichannel marketing tools, including WhatsApp. They offer chatbots powered by AI, broadcast messages, performance tracking tools, customer engagement solutions, and more. Here are the key features:

What is Infobip best known for?

• Personalized promotional campaigns
• Customer service with AI chatbots
• Streamlining communications

Pros

• Multiple integrations
• Mobile app
• Omnichannel capabilities
• Excellent customer support

Cons

• UI is old-school
• Pricing is not fixed

Price

No fixed pricing is available for Infobip, as pricing is based on usage.

8. Waapblaster

Waapblaser is a CRM for WhatsApp that provides customer service and bulk messaging. Messaging can be text, audio, or video, and it also has customer support features like smart auto-replies, chatbots, and so on.

What is Waapblaster Best For?

• Robust security features
• Bulk messaging with scheduled system
• Automation
• Generate detailed reports for analysis
• Great campaign manager
• Live team tracking

Pros

• Affordable pricing
• Robust security
• Great messaging system

Cons

• No advanced customer targeting options
• Requires a stable internet connection

Price

For the price, contact Waapblaster for a quote on their services.

9. Bird

Next is Bird, an automation-based marketing tool that reaches your customers efficiently and effectively. AI technology is at the forefront for Bird as they combine their tech with multichannel marketing techniques. Key features are

What is Bird Best For?

• For small to medium-sized businesses
• Automated replies and no code chatbots
• Offers multiple security options
• Great shop and catalog integration
• Sending text, audio, and video via messages

Pros

• User friendly
• Customizable
• Fully automated

Cons

• Extra expenditure is required

Price

• Contact-based: starting from $45 per month
• Enterprise: get a tailored quote from bird

10. Chatarmin

Integration is important for E-commerce businesses, and that’s where Chatarmin comes in. While useful as a tool for customer support, Chatarmin shines in integrating stores like Shopify and improving marketing and sales.

Their API and flow builder allow you to interact with customers and dramatically improve sales. Their key features are as follows.

What is Chatarmin best known for?

• Seamless integration with CRM and WhatsApp
• Bulk and customizable campaigns
• Quick solutions to product queries
• Excellent integration with CRMs like Shopify and Klaviyo
• Access to AI chatbot

Pros

• Has the best Klaviyo and Shopify integration
• Bulk campaigns and newsletters
• Strong flow builder

Cons

• Setting up is a hassle
• Packages are expensive

Price

• Smarter: 199€ per month
• Genius: 299€ per month
• Master: 499€ per month

Key Features You Should Look For in a WhatsApp Marketing Software

As a business, you want certain features in a tool. Whatsapp marketing software is no different, as there are certain aspects of the tool that you want and need. So, choosing based on that is the best way to go.

Here are some of the key features you should look for in a WhatsApp marketing tool.

1. Bulk and automated messaging

Messaging en masse is quintessential for a WhatsApp marketing tool as it reaches a lot of customers at the same time. Thus, having a bulk messaging option is necessary for a thriving marketing strategy. Furthermore, if you can set messages based on target groups and automate this process, it becomes a lot easier for your business.

Hence, you need a tool that has a robust messaging system that allows you to automate messages and send them in bulk.

2. Customer support

Customer support is important when it comes to a tool for WhatsApp marketing. A platform like this will offer customer support using either a chatbot, live chat, or a combination. A chatbot allows you to automate your customer service with quick replies and personalized messages.

Live chat offers a way for that communication to happen seamlessly while doing a handover to a customer support agent when needed. In conjunction, both features cover all aspects of customer support that you would need for your business.

3. Integrations

No WhatsApp marketing tool is worth investing in without integrating into any of your business systems. Thus, a worthy tool will need to have integrations with whatever you need, whether it be a CRM, E-commerce platform, payment platform, or more. Integrations are essential for any business, and you should definitely check what integrations you need before choosing a software.

4. Analytics and data

A tool should be able to provide you with the analytics and data you need to track the viability of your business strategy. Many metrics, such as open data, are useful in making your marketing strategy and campaigns more efficient. So, keep an eye out for any tool that offers you extensive value on this front.

5. Cost-effectiveness

At the end of the day, you are running a business, and profit margins are everything. There is no point in using a tool that does not give you a bang for your buck. So, make sure to check the pricing options and the value the tool gives to your business, and then decide on an application.

Final thoughts

As mentioned above, there are many kinds of tools available for WhatsApp marketing. Thus, it’s always down to what you need and what features the tool offers.

To get all solutions for WhatsApp marketing, REVE Chat is the most suitable and updated product in the market, as it offers customer support, bulk messaging, and personalized queries with customizable options to suit your needs.

Thus, sign up and get access to top tools for customer engagement for your business and improve your WhatsApp marketing services.

So, just imagine the possibilities and reach that a WhatsApp marketing campaign will enjoy on this platform!  

WhatsApp helps you connect with customers quickly and effectively. You can use it to directly message your customers and receive quick feedback. Marketers can trust WhatsApp to achieve great business growth through personalized communications. Messages on this platform have an exceptionally high open rate, so conversions will remain higher. 

In overall, WhatsApp is a platform that can help enhance your brand’s engagement and outreach manifold.

In this blog, we will discuss the WhatsApp marketing campaign in detail and understand its nuances through different examples. 

Why Use WhatsApp Marketing? 

In recent years, WhatsApp has evolved into a popular and powerful channel for customer engagement and communication. With a constantly growing user base and millions of users logging in multiple times a day, it’s no surprise how WhatsApp is today a valuable marketing asset for businesses. 

This platform has redefined the landscape of engagement. Today, brands have a direct line of access to customers’ everyday lives. This gives them a great opportunity to build trust and meaningful relationships. 

By leveraging the huge potential of WhatsApp, a business can market itself easily, reach the audience effectively, and build a personal rapport. All this can drive conversions and sales.  

Let’s look at some key stats suggesting why you should use WhatsApp marketing – 

• Over 100 billion messages are sent through WhatsApp each day.
• Today, some 50 million brands use WhatsApp as a business tool. 
• The platform has a staggering open rate of 98% which is about five times more than emails. 
• Most WhatsApp users use the app several times a day – an average user does it at least 23 times a day.  

What is a WhatsApp Marketing Campaign? 

A WhatsApp marketing campaign is a tool that uses the WhatsApp platform to promote products, and services or build brand awareness with the target audience. These campaigns are part of a strategic approach to communicate with customers and drive conversions. 

Using a WhatsApp marketing campaign is key to increasing sales through personalized messaging and rich media sharing. Broadcasting to an unlimited audience is one of the key aspects of a WhatsApp marketing campaign.  

WhatsApp Marketing Campaign Examples 

Creating an attractive and unique marketing campaign is key to catching the attention of your target audience. WhatsApp is a wonderful platform to launch memorable marketing campaigns and build long-lasting relationships with customers. 

Let’s look at some great examples of WhatsApp marketing campaigns –  

1. Unilever’s “I’ll bring you back your beloved clothes” campaign

Unilever is a leading FMCG company known for a wide variety of products including beauty products, energy drinks, baby food, etc. Its products are available in over 190 countries. 

Goal 

In 2019, Unilever was planning to launch a new fabric softener brand “Comfort” in Brazil. So, it was exploring options for an engaging marketing campaign. 

Campaign 

The main focus of the campaign was to tap into the emotional bond people have with their clothes. The company put up 10,000+ hoardings around São Paulo with the message “I’ll bring you back your beloved clothes.” A WhatsApp number was also provided so that people could connect back with the brand. And when they did a bot shared tips on how to care for clothes. The bot then showed new products using images and videos. It also offered a 50% discount on the new product with a free shipping option.  

Source

Result 

The campaign was hugely successful as it helped the company win hundreds of unique customers and 290k messages from 12k unique customers. Sales also witnessed a massive 14x jump that proved the effectiveness of the entire campaign. 

How Did they Do it?

This campaign was possible with the use of WhatsApp Business API through a service provider that allowed the creation of chatbots for WhatsApp. While WhatsApp features made it easy to engage with customers, it’s the chatbot that automated the conversations and ensured answers to repeat queries. 

2. Netflix’s “I’m In” Campaign 

Netflix is a leading streaming service that offers a wide range of TV shows, movies, documentaries, and more to people across the globe.

Goal 

Netflix was losing subscribers and facing account cancellations. So it decided to launch a campaign aimed at incentivizing customers who returned to the platform. 

Campaign

The company chose WhatsApp as it knew how most of its subscribers used the platform. It launched a campaign that allowed users to stay in touch with Netflix via WhatsApp. The idea was to send regular updates and reminders to users and get their attention.  

Result

The campaign was a big success as the company was able to retain its existing customers. At the same time, the campaign also helped it encourage passive customers to re-subscribe to their platform.  

How Did they Do it? 

Netflix sent timely movie and series recommendations to WhatsApp users. It encouraged users to click  “I’m In” and those who did get new suggestions, announcements, and notifications regularly.

3. ADAC “Don’t Call Mom” Campaign 

ADAC is a popular automobile club in Germany that is known for providing roadside assistance to its members. 

Goal 

The company had a big loyal customer base with the older generation comprising the majority part. Somehow the young audience did not relate to the brand and ADAC wanted to change that. So, they decided to launch a campaign on WhatsApp and gain relevance amongst the audience that did not own a car yet.  

Campaign 

The company launched a unique ‘Don’t Call Mom – Call ADAC” campaign on WhatsApp. The purpose was to give young people a channel to ask any questions and encourage engagement. The company deployed experts to handle queries all day long and also collaborated with influencers to reply to messages. 

Source

Result 

The campaign ran for six weeks and garnered 20 million impressions. Apart from a barrage of messages, ADAC got thousands of impressions on its campaign video. 

How Did they Do it?

ADAC leveraged the WhatsApp Business API and took the help of a third-party service provider with shared inbox functionality. 

4. Hellmann’s “WhatsCook” Campaign

Hellmann’s is a popular brand recognized worldwide for its mayonnaise and other condiment products. 

Goal 

The company was looking to increase brand awareness and engage with customers. It planned a campaign that would help people choose cooking items and provide a solution to those who found cooking a challenge. 

Campaign

It decided to leverage the popularity of the WhatsApp channel and set up a campaign on it. The idea was to help customers cook meals by using the items in their fridges. 

Result

The campaign was successful as it achieved hundreds of registrations on the company’s website. It reached 4 billion people in 10 days, garnering an average of 65 minutes of brand interaction per user. It not only succeeded in helping people make the best of their existing ingredients but also increased familiarity with Hellmann’s product. 

How Did They Do It?

The company encouraged customers to register for a WhatsApp campaign on their website. Those who did would receive a message from the chef with advice on using ingredients to cook food. 

5. Flipkart “A Personal Shopper” Campaign

Flipkart is a leading ecommerce platform that offers a huge catalog of products ranging from electronics, gadgets, apparel, and groceries to books, and much more. 

Goal

During festival times, Flipkart hosts a big online sale called “Big Billion Days” which is a massive hit with people across India. This sale brings exciting offers and discounts for buyers. So, the company wanted to create excitement for the event in 2020 and gain maximum attention. 

Campaign

The campaign was created to ensure a more engaging and interactive shopping experience for buyers. The company launched an automated chatbot on WhatsApp and did a fabulous job of personifying it with cinema superstar Amitabh Bachchan. The idea was to give users the feeling of conversing with the superstar himself while shopping. 

Source

Result

The result was fantastic as Flipkart witnessed 3.5 times more conversions and 7 times more quality visitors. 

How Did they Do it?

The company leveraged the WhatsApp platform and its features in full to create a memorable campaign. It created rich media interactions using images, audio, videos, puzzles, and games within WhatsApp. All this boosted engagement. 

6. Airtel Xstream Campaign for Customer Communication  

Airtel is India’s leading telecom provider and its video streaming platform, Xstream, has revolutionized the way people consume digital entertainment through OTT. 

Goal

The Growth team at Airtel Xstream planned to increase its reach and take its content to more people. It knew WhatsApp would be the right platform to inform its customers about Airtel Xstream and spread awareness about how they can watch their favorite movies and TV shows all in one place.

Campaign 

The company created a robust and secure WhatsApp communication channel and then integrated it with a service provider to send timely updates to customers. The plan was that every recharge an Airtel customer did, they received a WhatsApp message informing them about the Xstream and its OTT capabilities. 

Source

Result 

The result was excellent as Airtel Xstream managed 30% conversions and a 4X increase in engagement compared with in-app.  

How Did they Do It?

They used WhatsApp as an immersive engagement tool and integrated a CTA that landed customers on the brand’s platform. They used WhatsApp as a channel for lead generation. 

7. Maggi Germany, Chef In Your Kitchen Campaign

Maggi products are popular all over the world. It’s a global brand of instant soups, noodles, and seasonings. 

Goal

Maggi was looking to boost brand awareness subtly. It wanted to launch a marketing campaign that would become memorable not for the visuals or message, but for the essence of being part of people’s daily lives.    

Campaign

The company chose WhatsApp channel to launch its marketing campaign to personally connect with consumers of all ages. The idea was to create a free digital cooking guide on WhatsApp and let people use it to prepare dishes in just a few steps. 

Results

The campaign was a big success as it ensured a 3X boost in campaign awareness and 4X brand recall. The best part, the campaign saw some two hundred thousand messages sent in the first two months. 

How Did they Do it? 

A WhatsApp-powered virtual assistant was created and named Kim that was used to deliver the free cooking guide to users. It also shared videos with step-by-step instructions.  

WhatsApp Advertising Campaign Use Cases 

WhatsApp advertising is growing popular by the day as businesses understand its huge value for direct and personalized communication. It’s now widely used to enhance customer interaction and improve service delivery. 

Let’s look at some of the major WhatsApp advertising user cases – 

Promotional Offer

WhatsApp campaigns are key to segmenting audiences and sending tailored messages. It helps a business send time-sensitive offers directly to a customer’s smartphone. You can use the platform’s direct communication to deliver promotional offers and also use rich media to enhance the effectiveness of those offers. 

Order Updates

You can use a WhatsApp campaign to notify customers about many things such as order status, shipping delivery, order tracking, and so on. These updates provide you an engaging way to keep the customers informed about their purchases. You can send real-time notifications for order updates and enhance the customer experience with your brand. 

Appointment Reminders

You can use a WhatsApp marketing campaign to send automated and personalized appointment reminders to clients and boost engagement. This way you can minimize the chances of a no-show on appointments and also help your clients stay informed and prepared. You can include various key details with the reminder, such as the time, location, date, schedule, and any detail worth sharing. 

Event Invitations

You can send event invitations directly to the user’s phone and enhance their audience better. Sending event invites via WhatsApp is also a great way to drive attendance and make your event well-attended. It’s also possible to create visually compelling messages by using rich media like videos, images, and event details to make the invitations highly interactive and personalized. 

Customer Surveys

Using a WhatsApp marketing campaign is an excellent way to gather valuable feedback and insights. The platform helps you send surveys to understand customer satisfaction and know them and their pain points better. You can send short, interactive surveys through the chat and encourage customers for real-time interaction. The best thing, you can also personalize the surveys and achieve higher response rates.  

Abandoned Cart Recovery

WhatsApp campaign is an effective way to re-engage potential customers and recover lost sales. You can send personalized reminders to customers who did not complete their purchases and encourage them to take action. You can also add special discount codes and links to the checkout page and personalize the cart recovery. 

Product Recommendation

WhatsApp marketing campaigns can help you send or suggest targeted recommendations to customer based on their purchase history, preferences, and browsing behavior. Such suggestions for related products can boost your cross-selling and upselling strategy. Product recommendation via WhatsApp is also an excellent way to deliver highly personalized shopping experiences to customers and drive sales. 

Birthday Greetings

Sending birthday greetings via WhatsApp campaign is a great way to make customers feel valued and special. You can use a highly personalized approach to make birthdays special for your customers. What’s more, you can add special offers and exclusive deals with tailored birthday messages and drive engagement and sales.  

How to Execute A Powerful WhatsApp Advertising Campaign with REVE Chat?

Many businesses use WhatsApp marketing campaigns to engage and connect with their customers better. The better you engage with your customers, the higher be conversion. At the same time, you will need a reliable third-party platform like REVE Chat. 

Executing a powerful WhatsApp advertising campaign REVE Chat is a three-step process – 

Step 1 – Set Up Your WhatsApp Business Account 

Setting up your WhatsApp Business Account is pretty straightforward. 

To set up the WhatsApp Business account – 

• You first need to connect with REVE Chat
• You need to be logged into your Facebook account in the same browser  

You can create or add your existing WhatsApp account by following the below steps – 

• Navigate to the WhatsApp integration page by clicking the Integration module (left nav bar)> Social Media Channels > WhatsApp
• Click Add WhatsApp Account. You will see a new pop-up that will ask you to select between three options. 
• Once you select the option applicable to you, click Continue. This will direct you to the Meta Business Web Page to connect your WhatsApp business account. 
• Select the Facebook account you wish to connect to your WhatsApp number and click Continue.

In the next step, you will be asked for permission that REVE Chat can access WhatsApp Messages from now on(which you can change after viewing the actual pop-up). Click Get Started to start the process.

You can now create or select your business profile. In case you don’t have a business portfolio, you can easily create one by selecting the Create new business portfolio option. 

At the time of creating a new WhatsApp business account and profile, you need to provide a phone number and select how you want to receive the verification code. After that, you need to verify the phone number. 

Finally, your WhatsApp Business account is connected with REVE Chat! You can now use this omnichannel platform to reply to any new customer query. 

Step 2 – Create a Template Message 

Once you’re done with setting up your WhatsApp account with REVE Chat, you will now have to create a template message. This step aligns with the policy of WhatsApp that allows the sending of only templated messages to recipients, and that too, after prior permission. 

To create a template, you can navigate to the template tab under broadcast & click “Create Template” at the top right corner. You need to fill out the pop-up form and select WhatsApp as the communication channel and the number through which the template will be sent.  

• The selection will take you to the template builder page like below where you can add a header, footer, and buttons to your template.
• In the header part, you need to add text, image, video, file, or location. In the body element, you can add text to better convey your message. 
• The footer element is optional where you can add text, such as a disclaimer or additional contact information. You can add button elements to let receivers interact with your campaign.
• Once the template message is ready, you need to get it approved by Meta. The approval normally takes a couple of minutes max. Post that, you’re ready to send a campaign.  

Note – A campaign message can’t be sent unless there is a payment method added to the account. So, first, consider adding a payment method before sending the message. 

Step 3 – Create a Campaign 

What next after your template is approved and the campaign sent? You can move on to creating a new campaign. 

To create a new campaign, follow these steps – 

• Go to the campaign tab
• Click the “Create Campaign” button at the top right corner
• A new pop-up will appear, asking you to provide various information like: 

Campaign Name: Choose a descriptive name for your campaign.

Channel: Select WhatsApp as currently, we can only have a campaign for the WhatsApp channel. 

WhatsApp Account: Select the number you wish to use for sending the campaign

Template Message: Select an approved template (Templates are account-specific). After selecting a template, you can see a preview of the message on the right side of the panel.

Define Target Audience: Use existing audience segments you want to send the campaign message(group of contacts, you need to create a segment beforehand). If you don’t have a segment, learn how you can create a segment.

Send Now/ Schedule: At last, click send if you want to send the campaign immediately or schedule if you want to send it in the future time.

Your campaign is created. After that, you can easily view campaign details by clicking on any campaign. The click will show the details panel appearing from the right side. From here, you can download a report from the top right button ( containing each contact’s delivery time, status, failure reason, and if any contacts reacted- their response).

Creating WhatsApp templates within the system is a streamlined process. It ensures better management and customization of your marketing campaigns. 

By following this guide, you can easily create effective templates that meet your communication needs and add value to your marketing efforts.

Final Thoughts 

It’s quite obvious that WhatsApp marketing campaigns are very effective tools to harness the potential of the world’s most popular platform. It opens the window of opportunity to tap into a vast network of users, that too, directly to their phones. On WhatsApp, a well-executed marketing campaign can give you amazing results whether you use it to send updates, notifications, surveys, or product recommendations.  

We’ve seen how industry giants like Unilever, Netflix, Maggi Germany, and Flipkart have successfully leveraged WhatsApp marketing. They can now quickly connect with their audiences and drive growth. Now, it’s your turn to tap into this potential.

With REVE Chat, you can easily run targeted WhatsApp marketing campaigns that maximize your returns. Our omnichannel engagement platform is designed to transform conversations into conversions, offering you a seamless way to manage your campaign workflow from start to finish. From creating templates to securing approvals, REVE Chat simplifies the entire process, empowering you to execute high-impact campaigns with confidence.

Don’t just communicate—convert. Start using REVE Chat today and unlock the full potential of WhatsApp marketing for your business.    

So, sign up now to run your marketing campaigns on WhatsApp as effectively as you’d imagine!

Well, that’s exactly what WhatsApp marketing can offer your business. 

It can help you send customers updates, notifications, and promotional materials. The best part about this marketing channel is that it generates high response.    

However, success on this platform is not easy if you don’t have a proper strategy in place. A well-planned WhatsApp Marketing strategy is key to engaging better with your audience and converting them into prospects. 

In this blog, we will explore WhatsApp marketing concepts in detail, learn how to create a WhatsApp marketing strategy for your business, and understand the platform’s most effective strategies and best practices. 

Before we dig deep, let’s start with a quick definition…

What is WhatsApp Marketing Strategy? 

WhatsApp marketing strategy is a set of methods that a business follows for brand promotion. It’s the standard guideline for promoting products or services on this platform and engaging with customers effectively. 

A marketing strategy for WhatsApp works as a guide for brands to use and enhance the value of brand communication with the target audience. It serves as a map that shows the routes for creating value through marketing.     

WhatsApp Marketing Campaign Examples?

A growing number of businesses use WhatsApp to market their brand and achieve improved conversions and sales. The channel is beneficial whether you’re a small or a big enterprise. 

Let’s look at examples of how brands are marketing themselves using WhatsApp – 

1. Adidas’s “Rent a Pred” WhatsApp Campaign

Adidas is one of the leading sportswear manufacturers in the world. It’s a brand that not only creates excellent athletic products but also shows how its unique brand personality is unmatched. 

Goal

In 2020, Adidas wanted to promote the new Predator football boots and create excitement among football fans. 

Campaign 

The company launched a campaign where it allowed amateur football teams in London to rent players for their games. It used the WhatsApp channel to make players available for clubs and ensure higher engagement.  

Results 

The campaign was a big success as teams in need of substitute players sent a message to the WhatsApp number and Adidas dispatched a player to their game. This marketing campaign stood out for innovation and creativity of the highest standards. 

How Did they Do it?

The brand created a dedicated WhatsApp number to make the campaign successful. With footballers already contacted and collaborated, the WhatsApp channel became the medium where teams could contact Adidas and request a player. 

2. Netflix’s “I Am In Campaign” 

Netflix is a popular streaming service that offers a wide range of TV shows, movies, documentaries, and other shows. 

 Goal

Around 2019, the leading streaming platform Netflix was facing a growing number of inactive and churned subscribers. 

Campaign 

The brand decided to tackle the pressing situation through a WhatsApp campaign, “I Am In.” The idea was simple – to get back users who either unsubscribed or became inactive and send them recommendations, notifications, and announcements. The campaign design was not iconic but it did the trick – the company just made use of a WhatsApp newsletter for the task. 

Results 

The result was amazing as Netflix managed to minimize the churn rate and improve retention.

How Did they Do it?

The company used the WhatsApp channel for its wide accessibility and ease of user participation. It deployed an advanced AI bot to send updates and enhance user experience.  

3. Maggi Germany’s “Chef In Your Kitchen Campaign”

Maggi is a famous maker of noodles and soups that are staples of kitchens across the world. It’s a brand whose product cuts across age and geographical barriers. 

Goal 

Around 2018, the company was looking to boost brand engagement among its loyal users. 

Campaign 

It decided to increase brand awareness subtly – by sharing a free cooking guide on WhatsApp. The idea was to personally connect with customers, be an active participant in their culinary joys, and inspire them to cook tasty dishes in easy steps. 

Results 

The cooking guide answered customer questions, gave step-by-step cooking instructions, and also shared how-to-videos. The campaign was a huge success as it achieved the desired results of creating awareness and connections with the audience. 

How Did they Do it?

The company used WhatsApp so that the campaign was accessible to a large group of users and provided an ease of participation. It also deployed an AI chatbot on WhatsApp to enable automated interactions. 

4. Dutch Airline KLM’s “Flight Update” Campaign  

KLM Royal Dutch Airlines, or KLM, is one leading airlines in the world, and also the flag carrier of the Netherlands.  

Goal 

Sending flight updates to passengers is nothing new and most airlines do that. Around 2017, the Dutch Airline, KLM, however, took this practice to a new level when it decided to send updates to the passenger’s dear ones as well. 

Campaign 

The airlines decided to send flight alerts via WhatsApp messenger to both the passengers and also to their family members. 

Results 

This simple WhatsApp marketing ensured that the company not only engaged with existing customers but also with potential ones. 

How Did they Do it?

They integrated an advanced chatbot technology with the WhatsApp platform. The intention was to send quick and real-time updates to passengers and their family members. 

15 Effective WhatsApp Marketing Strategies 

You can use WhatsApp as a marketing channel and engage with your audience effectively. There are many ways to market using WhatsApp, including –    

1. Send Promotional Messages

Sending bulk promotional SMSs was a standard marketing practice before the arrival of WhatsApp. The practice continues today as well but the channel of preferences has changed for marketers. 

Businesses can now use WhatsApp Cloud API to send mass messages and engage with potential customers who have opted in. Using the API, you can send a variety of things, be it product updates, booking updates, shipping updates, marketing messages, and so on.   

If you’re a small business, then WhatsApp business is fine for sending bulk promotional messages. However, big enterprises need a service provider like REVE Chat to use the API for mass messaging. 

2. Automate Communication

With WhatsApp, you can automate conversations with your customers and save your reps the inconvenience of replying to everyday messages. The platform allows you to set up automated notifications for any type of communication, be it related to shopping, orders, abandoned carts, etc. Using this feature, you can send automated delivery updates to customers, confirm orders, and so on. 

But how does exactly WhatsApp support automation? Well, WhatsApp has integrated chatbots that support pre-scripted responses to frequently asked questions. So, you can also benefit from this feature and automate notifications whenever any event happens. 

3. Improve Customer Experiences 

Customers always expect great experiences when they connect with a brand. With a WhatsApp Business account, it becomes easy to serve your customers better and improve their overall experience with your brand. 

You can improve customer experiences in three ways – 

• Use the “Quick Relies” feature of WhatsApp to save responses as templates and offer quick replies to customers  
• Categorize your messages and users with the help of the “Labels” feature and attend customer queries based on the relevance and urgency  
• Attend customer queries outside business hours with the help of the “Away Messages and Greeting Messages 

4. Add a Compelling CTA

Call-to-action buttons are key to marketing messages on WhatsApp.  You must choose them wisely and also ensure they are strategically placed. The right approach to using a CTA button is to offer a clear path for every action you want your customers to take. Make sure the CTA you use helps people buy directly from WhatsApp. 

5. Build Authenticity and Trust

Customers prefer dealing with reliable brands. It’s therefore important to build trust and gain authenticity for your business. The WhatsApp platform provides an array of features that your business can use to increase its recognizability among consumers. Some of the steps are – 

• Add a display name to your account
• Apply for the green tick or green badge
• Create an informative profile with your website URL, physical address, and email ID 

6. Share the Catalog

With WhatsApp, you can create a catalog of your products and services and then share it with your customers for marketing. In the catalog, you can mention the price, product/service description, product code, and a website link.   

A catalog on WhatsApp can contain up to 500 items. Your customers can browse the catalog and quickly find your offers. This can enhance engagement.  

Plus, you can send the entire catalog to customers who have opted in and increase familiarity with your products or services.   

Many businesses also share catalog links through different channels, mainly social media so that potential customers can easily discover the business and the offers.   

7. Use Group Chat Feature for Team Collaboration  

Your marketing effort can become more effective when you quickly connect with team members. Using WhatsApp, it’s incredibly easy to stay in touch with teams and colleagues. 

You can use the “Group Chat” feature of WhatsApp to enhance team collaboration and bonding. This feature allows you to message up to 256 people at a time. You can create a dedicated group for marketing or sales where you can share updates, PDFs, and other documents.  

8. Take Payments via WhatsApp

It’s always a mistake to redirect the customers to a new channel when they have reached the end of the sales funnel. It might frustrate them; they might opt out without buying. You should rather consider taking payments within WhatsApp itself. Doing that ensures that you keep everything aligned within this channel and boost customer experience with your brand. 

9. Send Carousel Messages

If you feel that broadcast messages are not proving effective in generating clicks and conversions, consider using WhatsApp Carousel Messages. They are recent additions to the platform and can generate more clicks for the novelty aspect. 

You can send 10 carousel cards in one message for marketing. 

You can use the carousel template to – 

• Display new products
• Highlight features and benefits 
• Promote offers 
• Provide guides  

10. Personalize Your Messaging

Customers love personalized engagement. The more personalized experience you provide, the more chances of conversion it can create. 78% of customers consider personalized communication as a key consideration for purchase.

With WhatsApp Business App, you can send personalized messages to customers and boost engagement. 

Tips to personalize WhatsApp messages:

1. You have to address them by name to create an immediate connection.
2. Must send messages that align with their interests or past interactions.
3. You need to acknowledge past conversations or engagements.
4. You can share relevant updates or offers based on their current needs.
5. Don’t forget to invite them to interact by asking questions or seeking feedback.

11. Use Status Updates

The “WhatsApp Status Updates” feature is quite trendy these days, aren’t they? It seems everybody is fond of it. Brands can also capitalize on the popularity of this feature to create engagement through storytelling. 

You can share stories and promotions using rich media content. You can announce updates and special offers this way. This feature is ideal for promoting matters that are urgent and need immediate attention of the audience.   

12. Host Challenges and Quizzes  

Hosting quizzes and challenges has long been a key marketing strategy. It creates instant connection and engagement with the target audience. WhatsApp understands that well and maybe that’s why gives the feature where you can host quizzes. 

Tips: 

1. You need to define the objective of your challenge or quiz and establish clear rules for participation, including deadlines and criteria for winning.
2. Be cautious to select a theme that resonates with your audience’s interests or aligns with your brand. This helps maintain interest and encourages participation.

13. Promote Events 

There are many channels where you can promote the event at virtually no cost and get good traction. With WhatsApp, event promotion can ensure amazing results because the communication is one-on-one and the message is delivered directly to the prospects. 

To promote an event on WhatsApp, you can do many things, including – 

• Send updates about the event 
• Send invites to your events  
• Send reminders 
• Send all the details of the events 
• Encourage Q&A with those who want to participate  

You can use REVE’s WhatsApp campaign feature to run targeted campaigns for maximum returns. This feature can help you turn conversations into conversions. You can easily customize messages to connect with your audience and drive engagement by adding images, videos, and product catalogs. Using REVE’s WhatsApp campaign feature, you can invite users to take part in informative webinars and other events. 

14. Redirect Website Traffic on WhatsApp 

What is more beneficial – engaging users on the website or WhatsApp?

Engagement on WhatsApp is more beneficial as it leads to better conversion rates for your business. That’s why you should consider redirecting your website traffic on WhatsApp. 

You will just need a WhatsApp Button on your website or landing page to redirect the traffic. As soon as someone clicks on the button, he/she will be redirected to your WhatsApp. 

Tips:

1. You should always use compelling CTAs on your website that encourage visitors to contact you via WhatsApp for inquiries, support, or to make purchases.
2. Also, you can generate a QR code that directs users to your WhatsApp account. Display this QR code prominently on your website for easy access.

15. Share WhatsApp Link Across Channels 

Increasing the visibility of your brand is one of the key aspects of effective marketing. With WhatsApp, you can easily do that and drive more users to your business. You just need to create a WhatsApp link and then share it across channels.

The link can be added to your WhatsApp business profile bio and distributed across popular social channels. 

You can also integrate the link with the WhatsApp QR Code logo and share it on your preferred social channels for enhanced visibility. 

How to Create a Winning WhatsApp Marketing Strategy With REVE Chat?

WhatsApp is now a top marketing channel for businesses. Marketing on this platform ensures personalized engagement with the target audience. However, marketing on WhatsApp is not as simple as it looks on the surface. 

For marketing on WhatsApp, your business will have two options

• WhatsApp Business App
• WhatsApp Business Platform 

While the WhatsApp Business app is free to use and feels ideal for small businesses, it comes with limited features that may not accommodate your company’s marketing goals. 

In contrast, if you’re a big enterprise, you should consider using the WhatsApp Business platform. 

To use the WhatsApp Business Platform, you need to integrate it with a reliable third-party platform like the customer engagement platform revechat.com.  It will ensure various additional features to better manage your customer communication and improve your marketing performance. 

Creating a winning marketing strategy with REVE Chat is a three-step process – 

Step 1 – Setting up your WhatsApp Business Account 

Step 2 – Creating a template message

Step 3 – Creating a campaign 

Let’s look at each of the steps in detail – 

1st Step – Setting up Your WhatsApp Business Account 

To set up your WhatsApp Business Account, you first need to connect with REVE Chat. Make sure you’re logged into your Facebook account in the same browser. 

To create or add your existing WhatsApp account:

• • First, navigate to the WhatsApp integration page by clicking the Integration module (left nav bar)> Social Media Channels > WhatsApp

• Click Add WhatsApp Account. A new pop-up will appear, where you have to select between three options. 

• After selecting the option which applies to you, click Continue. You will be directed to the Meta Business Web Page to connect your WhatsApp business account. 

• Select the Facebook account you want to connect to your WhatsApp number and click Continue.

• After that, you will be asked for permission that REVE chat will from now on access WhatsApp Messages(to be changed after viewing the actual pop-up). Click Get Started to start the process.

Now you can create or select your business profile. Here we are selecting our “World Travel” as the business portfolio. If you don’t have a business portfolio, you can easily create one by selecting the Create new business portfolio option. 

While creating a new WhatsApp business account and profile, you will need to provide a phone number and also select how you want to receive the verification code. Following that, you will be asked to verify the phone number. 

Now your WhatsApp Business account is connected with REVE Chat. This means you can use this omnichannel platform from now on to reply to any new customer query. 

2nd Step – Creating a Template Message 

After setting up your WhatsApp account with REVE Chat, creating a template message is next. As per the policy of WhatsApp, only templated messages can be sent to recipients, and that too, after prior permission. 

• To create a template, navigate to the template tab under broadcast & click “Create Template” at the top right corner. 

• A new pop-up will appear where you will have to enter a unique and descriptive name for your template.  
• You can fill out the pop-up form and select WhatsApp as the communication channel and the number through which the template will be sent. 
• Choose the required category that best fits your message type. Currently, custom messages under marketing are available for selection.

• Now you will land on the template builder page like below where you can add a header, footer, and buttons to your template.
• In the header part, you can add text, image, video, file, or location. In the body element, you can add text to better convey your message. 
• The footer element is optional where you can add text, such as a disclaimer or additional contact information. You can add button elements to let receivers interact with your campaign.

After creating a template message, we need to get it approved by Meta. Once the approval comes, which normally takes a couple of minutes max, you’re ready to send a campaign.  

However, you can’t send a campaign message unless there is a payment method added to the account. So, consider adding a payment method before sending the message. 

3rd Step – Creating a Campaign 

After your template is approved and you have sent the campaign, what’s next? Well, you can go ahead and create a new campaign. 

To create a new campaign, you will need to go to the campaign tab. Click the “Create Campaign” button at the top right corner. A new pop-up will appear, where you will have to provide various information like: 

• Campaign Name: Choose a descriptive name for your campaign.
• Channel: Select WhatsApp as currently, we can only have a campaign for the WhatsApp channel. 
• WhatsApp Account: Select the number you wish to use for sending the campaign
• Template Message: Select an approved template (Templates are account-specific). After selecting a template, you can see a preview of the message on the right side of the panel.
• Define Target Audience: Use existing audience segments you want to send the campaign message(group of contacts, you need to create a segment beforehand). If you don’t have a segment, learn how you can create a segment.
• Send Now/ Schedule: At last, click send if you want to send the campaign immediately or schedule if you want to send it in the future time.

After creating a campaign, you can also view campaign details by clicking on any campaign. It will show you the details panel appears from the right side. From here, you can download a report from the top right button ( containing each contact’s delivery time, status, failure reason, and if any contacts reacted- their response).

Creating WhatsApp templates within the system is a streamlined process that allows for better management and customization of your marketing campaigns. By following this guide, you can create effective templates that meet your communication needs and enhance your marketing efforts.

If you have any questions regarding the price per conversation for WhatsApp business click this link for more info.

For a more detailed guide on how to use the REVE chat campaign, click here. 

Explore more: How to Do WhatsApp Marketing: 8 Simple Steps

Final Thoughts 

WhatsApp presents a strategic opportunity for businesses to forge stronger connections with their audience. It allows brands to humanize their interactions, building trust and loyalty in a competitive market. As a core component of your marketing strategy empowers you to reach your audience on a deeper level, driving growth and building lasting customer relationships.

At REVE Chat, we understand the vast importance of WhatsApp marketing strategy for your business. This is why we help you achieve your goal by leveraging our omnichannel platform. So, you can sign up with us, check our tools for engagement, and add value to your WhatsApp marketing strategy. 

Frequently Asked Questions (FAQs) 

What is the Concept of WhatsApp marketing?

WhatsApp marketing is the concept of using the messaging app WhatsApp for business promotion. It includes a new channel for marketing and business growth through customer engagement and relationship building.  

How to Attract More Customers on WhatsApp?

It takes a robust WhatsApp marketing strategy to attract more customers on WhatsApp. The basics to attracting more customers on WhatsApp include – 

• Set up a WhatsApp Business Platform account
• Optimize Your WhatsApp Business Profile 
• Build a Contact List and Encourage People to Opt-In
• Integrate WhatsApp with other Communication Channels
• Identify Your Audience and Marketing Campaign Goals  
• Design Your Campaign Message
• Share Engaging and Value-Added Content 
• Run Contests and Promotions 
• Check Your Campaign’s Performance

How Effective is WhatsApp Marketing for Small Businesses? 

WhatsApp marketing is extremely effective for small businesses as it can open a window of opportunities for them. The platform enables a real-time, one-on-one engagement with the audience for business marketing. It has tons of tools for automated messaging, sales, and more. 

What is the Most Important Strategy for WhatsApp Marketing? 

Building strong and lasting customer relationships is the most important strategy for WhatsApp marketing. Businesses can use the power of personalized communication and value-added content to forge long-term bonds with audiences. Group chats, status updates, community building, and product displays are some of the tools available with WhatsApp for implementing the most important marketing strategy for the platform.

What is Better: Email Marketing or WhatsApp Marketing?  

Each marketing channel is unique in terms of approaches to user engagement, and each can do what others can’t. While email marketing is ideal for elaborate storytelling and lead nurturing, WhatsApp marketing suits fine for immediacy and personalization. Both are excellent for building customer connections either quickly or gradually.